Not Just A Label

 Teachers Cardigan by Josefinstrid
Sound of Rain Tailcoat by Lirfons
 Soul Clover Shoes by Lirfons
Digital Fish Scarf by Yaelle
 Voodoo Skull Bracelet by Jolita_Jewellery

When you dress yourself in the morning I bet you don't want to look like the girl next door. Individuality plays a key role in fashion, whether you follow every new trend or not.

Not Just A Label (NJAL), an online store set up in 2008, is an extraordinary place to find young and innovative designs. NJAL's main concern is to help emerging designers to launch their career and gain a broad audience.

Apart from being an online store, NJAL goes even further with publishing inspiring articles and interviews with their designers to give a broad insight into their thoughts and ideas.

Above you can see my some of my favourite picks from the shop. Make sure to check out Not Just A Label here and "become a black sheep yourself" like they say!

all images courtesy of notjustalabel.com

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