Unhate - Benetton's New Campaign


How shocked are you right now??

WOW! Benetton once again managed to shock the world with its campaign. Similar to the kissing priest and nun in the 90s, this ad is causing quite a stir. We see world leaders sharing an intimate moment - but what does Benetton want to tell us?

"What does UNHATE mean? UN-hate. Stop hating, if you were hating. Unhate is a message that invites us to consider that hate and love are not as far away from each other as we think. Actually, the two opposing sentiments are often in a delicate and unstable balance. Our campaign promotes a shift in the balance: don’t hate, Unhate."

True true... what do you think?

images via unhate.benetton.com


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