I was invited to attend Negarin's launch event a couple of days ago. Negarin is a new international label which combines the energy and vibrant colours of the East and sophistication of the West.
The garments which are designed by Negarin Sadr are very colourful but remain professional with basic cuts and introduction of details such as laser-cut elements. Negarin told me that you don't even need to iron any of them! An essential advantage for today's busy woman. Also, you can wear the designs from work to bar.
What I also like is that the collection was produced in the UK which gives the brand a totally different and more expensive feel.
The Spring Summer 2012 collection will be available to buy online at negarinlondon.com from January 2012.
The SS12 collection
Designer Negarin Sadr and her team